![]() The U-EL license is applied only for the staff of the organization that holds the account. It is an additional license to the usage included within the regular Royalty-Free / Editorial license that awards rights for a single person within the same company. WhatsApp said it wants to support admins who want to build a business around their channel.This license extends our regular Royalty Free / Editorial license to an unlimited number of seats within the same organization. ![]() The feature allows admins to send one-way messages to their followers similar to Telegram. While there is no word on how much the messages will cost, WhatsApp said it will begin testing the feature soon and drop more details in the future.Įarlier this month, the instant messaging app also rolled out the Channels feature in Colombia and Singapore as part of the Updates tab. They will be able to send messages to a list with a customizable call-to-action button and schedule the date and time as well. The feature will allow businesses to group customers into different lists based on the context. For instance, they can send updates about upcoming sales, birthday greetings, or appointment reminders, etc. WhatsApp will bring another paid feature that will allow businesses to send personalized messages to their customers automatically. "These ads are one of the most powerful ways to drive potential customers to message them on WhatsApp and this will open new opportunities for WhatsApp-only small businesses that need a simpler way to get started with advertising," it said. The users who click on these ads on Facebook and Instagram will be redirected to the business' chat page on WhatsApp so they can ask questions about the product and make purchases.
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